Google Analytics

Google Analytics lets you measure your advertising ROI as well as monitor in extreme detail the traffic to your websites, videos, and social networking profiles and applications.
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Google Analytics is an extremely powerful and essential marketing tool. Having and maintaining a stellar website is definitely the first couple steps, but if you’re not monitoring where your website’s audience is coming from, what they’re doing once they get there, and deducing ways to improve user experience based on this data, then you’re missing a huge opportunity.